Andi Best Freelance Designer

Father's Day Illustrated Marketing

Freelance commission for Dennis Publishing
Client: Dennis Publishing

Client: Dennis Publishing Objective: Encourage subscriptions to Dennis Publishing's motoring magazines via a multi-channel marketing campaign. Solution: Produce an original illustration that's relatable to each of the male audiences comprising the motoring readership to be used across all pieces of marketing material for this campaign, both digitally and in print.

Marketing illustration

Illustrated graphic for car magazines
Father's Day illustration used in digital marketing
For Father's Day 2015 Dennis Publishing's motoring division ran a campaign to sell gift subscriptions for their magazines at discounted offer prices. The campaign took the form of online sales pages, email communications, digital banners and more, as a cross-channel communication for Auto Express, Octane, Land Rover Monthly, evo and Vantage magazines. At the heart of the campaign's aesthetic was this retro style illustration that I was commissioned to produce after I'd met with the Direct Marketers involved. The rapid turnaround brief from conception, to rough, to final delivery, required I draw four archetypal 'dad' characters representing each of the magazine's key demographics, alongside a choice vehicle to enforce the magazine content.
Close up detail of marketing illustration
Close up detail of car magazine illustration
Close up detail of Father's Day illustration