Andi Best Freelance Designer

Land Rover Monthly Magazine 200th Issue

Freelance commission for Land Rover Monthly Magazine
Client: Land Rover Monthly Magazine

Client: Land Rover Monthly Magazine Objective: Enhance the client's 200th magazine issue campaign and draw focus on the special sales offer by increasing engagement and assisting in ensuring the target number of new subscribers is met. Solution: Produce an original illustration that's both relevant to the readership and eye-catching across all pieces of marketing material for this campaign, both digitally and in print.

Marketing illustration

Illustration for Land Rover Monthly magazine's 200th issue
The subscriptions department behind Land Rover Monthly magazine were looking to build awareness around the launch of their 200th issue going to press, so they commissioned me to work with them on a visual campaign unlike any other they'd run before.

Having seen a promotional illustration I'd once created for evo magazine the Land Rover Monthly department wanted an image with the same impact and narrative - an illustration that portrayed a hyper-realistic insight into the magazine's content. The final artwork I created morphed an open copy of Land Rover Monthly magazine into a natural physical landscape that spilled out of the pages in a dramatic 3D construction. The 200 letter forms were each inspired by a typical Land-Rover-centric environment which when combined offered a comprehensive overview of geographical content found in the magazine.

The illustration was printed across multiple promotional channels, used digitally in multiple email designs and gained a massive response from social media activity, all contributing to the overall success of the campaign. Since its launch, the campaign went on to claim the Integrated Campaign of the Year award from PPA Customer Direct 2015, with the judges citing the illustration as key to the campaign's creativity and consistency.
Illustrated digital marketing for Land Rover Monthly magazine
Illustrated print marketing for Land Rover Monthly magazine
Close up detail of Land Rover Monthly illustration
Detail of Land Rover Monthly illustration
Land Rover Monthly magazine illustration detail