Charities are doing more and more to attract online support and donations. Take a look at how digital marketing, a strong brand identity and a quality CRM system can help boost your charity.
There are three simple steps I can help you take to drive new users to your website and convert them into donors...
For charities like Age UK and Asthma UK I created bespoke banner graphics to run across social networks both as posts and sponsored ads. By engaging with these posts users are taken to each charity's Weekly Lottery websites where they're encouraged to donate through the benefits of buying tickets.
Both brand awareness and uplift in acquisition are high through marketing social networking channels if ads are designed correctly.
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For charities like SASRA the key to converting visitors into donators is engagement. That's why I built them a dedicated microsite as part of their 100Days marketing campaign.
Totally device-responsive, the website welcomes traffic from social networks and ads across the web and offers them an educational experience geared towards encouraging both donations and subscriptions, building up a dedicated audience.
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For charities like Age Co and Heart of England Forest regular email communication is critical for keeping their home-grown audiences not only up-to-date, but also returning for more donation action. For these charities I design and build e-newsletters, administrative comms and promotional marketing, which look and work perfectly in inboxes on desktop down to mobile. With tailor-made HTML email messaging you can ensure your donors and subscribers are offered the maximum opportunity to pledge their continued support to your cause.
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With your Donorfy CRM system integrated with your website supporters can donate to your cause to support one-off appeals or through regular Direct Debit commitment. As an official Donorfy partner I've built plenty of donation integrations for charitable organisations across the globe.
Find out more about DonorfyBrand new Charity Toolkit features rolling out for 2024
MuchLoved became the leading platform for donation and fundraising management of in-memoriam giving and your donors are right now using it to fund their tributes.
Manually exporting and uploading data to Donorfy takes time away from your other tasks, which is why the Charity Toolkit programme has been expanded to automate the process for you. It works like this:
To find out more about pricing and availability, please complete the form at the base of this page
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Brand new Charity Toolkit features rolling out for 2023
You've built your website with Raising IT (now renamed Access Charity Websites) and you're using Donorfy as your CRM platform - how can you link the two?
Until now your only option was to manually export and upload data between them, but via the Charity Toolkit programme you can connect both systems to automatically send data from Raising IT over to Donorfy. It works like this:
To find out more about pricing and availability, please complete the form at the base of this page
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Choose from the following options for integrating a Donorfy payment experience into your website:
The Standard integration starts with the out-of-the-box Donorfy code and reconfigures it to not only look great, but also offer users a more intuitive experience.
The Advanced integration includes all of the Standard tier features with a few more flexible data capture methods included. (Most charities tend to choose this option).
The Custom integration is exactly that - tailor-made to your needs. From product pages to bespoke funnels, the final result is totally unique.
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Crafting a brand identity that resonates with donators is crucial. From your logo to your tone of voice - every public-facing component of your organisation needs to be carefully considered to strike appeal.
For charities like Age UK and CICRA, illustrated elements are a prevelent factor on their websites and in marketing material, as they play a significant role in defining the brand image.
I've invested considerable time working with these charities to create original illustrated assets that convey the desired sense of upbeat, positive, excitement, thereby attracting new audiences.
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If your charitable organisation would like to learn more about digital design and marketing opportunities available through this service, please complete the form on the right and I'll be in touch to discuss your needs.
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Andi Best - London Freelance Illustrator, graphic designer and artist.
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Andi Best Illustration & Design is a trading name of Best Freelance Design Ltd. Company registration number: 09763373