Octane Magazine 150th Issue

During the run up to Octane magazine's 150^th issue being published the brand ran a campaign with the intent of securing new subscribers. The campaign sought to combine teasers of editorial content from the 150th issue with a discounted purchase price.

Following in the success of previous illustrated campaigns I'd created for the publisher, Octane were keen to use another illustration to adorn each of the marketing communications, including print ads, emails and online landing pages. Having sat down with the client and sketched out some ideas, we settled upon the concept of have three classic cars of different calibre presented as though driving towards the viewer, departing from a 'cityscape' made from issues of the magazine. Emblazoned on the bonnet of each vehicle are the racing numbers 1, 5 and 0, denoting the relevance of the campaign.

The three car models depicted were chosen by the editorial team, with particular note paid to the central Jaguar E-Type which bears the registration plate of the oldest surviving iteration of this car. The overall aesthetic took its retro-meets-vintage styling from a previous Father's Day campaign illustration I'd produced for the publisher.