The subscriptions department behind Land Rover Monthly
magazine were looking to build awareness around the launch of their 200th issue going to press, so they commissioned me to work with them on a visual campaign unlike any other they'd run before.
Having seen a promotional illustration I'd once created for evo magazine
the Land Rover Monthly
department wanted an image with the same impact and narrative - an illustration that portrayed a hyper-realistic insight into the magazine's content. The final artwork I created morphed an open copy of Land Rover Monthly
magazine into a natural physical landscape that spilled out of the pages in a dramatic 3D construction. The 200 letter forms were each inspired by a typical Land-Rover-centric environment which when combined offered a comprehensive overview of geographical content found in the magazine.
The illustration was printed across multiple promotional channels, used digitally in multiple email designs and gained a massive response from social media activity, all contributing to the overall success of the campaign. Since its launch, the campaign went on to claim the Integrated Campaign of the Year award from PPA Customer Direct 2015, with the judges citing the illustration as key to the campaign's creativity and consistency.