Digital marketing design and build
Over the years I've been commissioned by Octane magazine to work on a number of their digital properties for both acquisition and retention purposes.
For a limited time the magazine was offering a subscriber perk by way of digital content download accessed from the subscription confirmation email. Users needed to arrive at a landing page that was clean, simple, and clearly evocative of the brand to initiate the supplement download of articles and features. To answer this brief I designed and coded the straightforward yellow and teal themed landing page above.
Email design and build
I've been briefed on a number of occasions to design and code responsive marketing and service emails for Octane magazine. Each month the title makes a fresh bid to acquire new subscribers through strategic marketing campaigns. A core vehicle in driving these campaigns is direct email communication; the client's most effective means of bringing their message to potential customers. The message in question is uniform in narrative, namely that a perk (normally a free gift) besides the year-round receipt of their magazine is tendered for a limited time to encourage action from readers. Once a user has engaged with a marketing email and is converted, their free gift along with their first issue is dispatched, prompting a confirmation email be sent, and enrolling the user into a programme of future renewal emails, reminder emails, and cross-promotion emails to other magazines held by the publisher. Owing to the volume of email communication comprising this funnel, there is always plenty of work for me to do.